There are several companies that prey on the lack of knowledge of the web designer and their clients to conduct a number of inappropriate internet behavior right from lying of the ability to guarantee top ranking in search engine ranking. This has resulted to a number of them loosing the right of being hosted in the search engine. Other inappropriate conduct that have been practiced over the years that SEO firm are trying to kill include misspelling of well known website and try to offer the same services, false direct to a webpage to ensure that on gains popularity, improper use of doorway pages. All these are a short-term means of getting a quick kill while reaping the hard earned cash from the client. The SEO companies have always queries the formula used by the scrupulous firms to promise the ability of securing top ranking.
What they advise is to seek SEO services that although may take a long time to be ranked top, it results to a steady growth. Such services include having a strong keyword based on proper research, on-page optimization that includes headings, title tags and other variables, link building and professionalism. A breach in any one SEO service can lead to the site being banned by search engine companies. This normally happens later leaving the webmaster in hot soup while the SEO provider disappears into the blue to reap of another innocent prey. This is however after stashing a load of cash from shoddy word offered.